Senior App Store Optimization (ASO) Manager
REPLUG
About this role
REPLUG is a Mobile Revenue Growth partner that helps companies turn mobile into a measurable driver of revenue, customer value and long-term business growth. Rather than treating acquisition, retention, measurement and app experience as separate disciplines, we help businesses connect them into a unified growth system that improves commercial performance. From global app publishers to established brands looking to unlock more value from mobile, we partner with companies that want to grow more efficiently, reduce dependency on saturated acquisition channels and build sustainable growth. Our work combines strategic thinking with hands-on execution across App Store Optimization, Paid User Acquisition, CRM, measurement and mobile growth consulting. We're now looking for a Senior App Store Optimization Manager to lead one of the most important parts of that mission. Tasks ASO at REPLUG isn't about changing keywords every month. It's about helping companies unlock more commercial value from one of their most important growth channels. As our Senior App Store Optimization Manager, you'll lead the organic growth strategy for a portfolio of international mobile apps, working directly with founders, growth leaders and marketing teams to improve discoverability, conversion and long-term revenue impact. You'll own strategy, execution and client communication, while collaborating closely with our Paid UA, Creative and Growth Consulting teams to ensure ASO contributes to broader business objectives, not just App Store rankings. Beyond client work, we're looking for someone who wants to become an active voice within the mobile industry. Whether that's speaking at conferences, participating in webinars, publishing thought leadership, or representing REPLUG at industry events, you'll help shape both our clients' growth and our market presence. Drive Organic Growth That Impacts the Business You'll own the organic growth strategy for a portfolio of international mobile apps, helping clients increase discoverability, conversion, and long-term commercial performance. Rather than treating ASO as a standalone discipline, you'll connect it with broader growth initiatives, ensuring it contributes to measurable business outcomes. Responsibilities include: Developing long-term ASO strategies aligned with each client's commercial objectives. Identifying opportunities to grow organic acquisition, conversion rates and revenue. Building quarterly growth roadmaps and prioritizing initiatives based on impact. Translating data into clear strategic recommendations for clients. Lead ASO Execution You'll be responsible for the day-to-day execution behind those strategies. This includes: Keyword research and market analysis. Metadata optimisation across the App Store and Google Play. Localisation strategies across multiple markets. Creative optimisation, including screenshots, icons, feature graphics and video recommendations. Planning and analysing A/B tests. Monitoring rankings, visibility, conversion rates and competitor movements. Staying ahead of platform changes and industry trends. Work as a Growth Partner You'll work directly with founders, product teams and marketing leaders. This means you'll: Present strategies and recommendations confidently. Lead client calls and workshops. Explain complex topics in a simple, commercially meaningful way. Build trusted relationships with clients. Collaborate Across Growth Disciplines Growth doesn't happen in silos. You'll work closely with our specialists across: Paid User Acquisition Creative Strategy CRM & Retention Measurement & Attribution Growth Consulting to ensure organic growth is integrated into a broader mobile growth strategy. Represent REPLUG Externally We believe expertise should be shared. As part of this role, you'll actively contribute to REPLUG's presence within the mobile industry. Depending on your interests and experience, this may include: Speaking at conferences. Participating in webinars and podcasts. Publishing thought leadership on LinkedIn. Contributing to articles and industry content. Supporting marketing initiatives. You don't need to be an experienced speaker today, but you should be excited about becoming one. Requirements We care more about demonstrated impact than simply years of experience. We're looking for someone who has consistently helped apps grow through organic channels and enjoys solving complex growth challenges. At least 3-5 years of hands-on ASO experience. Experience managing multiple mobile apps simultaneously. Strong understanding of both the Apple App Store and Google Play ecosystems. Proven experience developing ASO strategies, not just executing tasks. Deep knowledge of keyword optimisation, metadata and localisation. Experience planning and evaluating A/B tests. Strong understanding of App Store conversion optimisation. Working knowledge of Apple Search Ads and how paid search supports organic growth. Excellent analytical skills and conf